About Us

ALEX SIMONE is a luxury brand, inspired by a family philosophy, which has been passed down through generations.

The founder and creator, Eric Rousseau who is based in Monaco, relates that the idea came from his childhood memories flavours and fragrances which pervaded the family home of his grandparents. During the summer holidays, he helped his grandfather ALEX, pick flowers and plants that he grew at his farm. Fragrances that embalmed drying shed where he loved to hide away are always in his mind, as well as the delicious aromas of the freshly baked pastries prepared by his grandmother SIMONE.

With this in mind, he invites us today, to share with him, this unique greedy and fragrant journey, which will appeal to all your senses.

Our Philosophy

Our project is based on the philosophy of an Elegant and Chic lifestyle that the aristocracy has come to look for on the French Riviera for centuries.

Today as in the past, followers of glamour, chic and luxury get together in Monaco, attracted by the wellbeing of the location, combining pleasure of senses, nature and beauty of the Mediterranean coast.

The Lifestyle, on the Mediterranean Coast of Southern France would not really exist without its characteristic odours. The scent is part of the DNA of Provencal houses.

We invite you to discover this world through a collection of chic and elegant fragrances. According to your mood and desires, perfume your home, your clothes or your bed and bring inside your home a new sensation of well-being.

Experience a unique fragrant journey that will use all your senses. Excite your memory to reveal the delicious fragrances Alex Simone.